Built by
operators.

Established in 2014 as the technology house of NJ GROUP GLOBAL: operators and engineers, building AI for the businesses we run ourselves.

Where we come from

For 17+ years, NJ GROUP GLOBAL has run restaurants, cafés and event venues in Singapore. Running them every day taught us one thing the hard way: most technology makes a business more complicated, not more profitable.

Some tools did too much, some did too little, and very few were built by people who understood a busy service. NJ INTELLIGENCE (NJ Intelligence Pte. Ltd.) was established in 2014 to change that.

What we believe

Right-sized technology
Deploy only what creates measurable value.
Simplify to profit
Simpler operations are more profitable operations.
Built by operators
Every product is stress-tested in our own outlets first.
Trust by design
Client data isolation is being engineered into our platforms from day one.

Our parent house

NJ GROUP GLOBAL is a Singapore-based, family-owned group founded in 2009 by Neelendra Jain, after a corporate career at GE, SABIC and Shell Singapore. Its brand is inspired by the Kalpvruksh, the wish-fulfilling tree.

Purpose
To nurture customer experience through innovation.
Mission
Through integrated application of smart technology, as well as perceptive service, empower the hospitality and retail sectors, enhancing customer and guest experiences at every touchpoint.
Promise
Smarter Experiences
Our part
NJ INTELLIGENCE delivers the smart technology in the group mission.

The people behind it

Operators, engineers and finance minds. We run real businesses every day, and build the technology that makes them simpler.

  • Neelendra Jain, Founder and CEO
    Neelendra JainFounder and CEO
  • Neetu Jain, Co-founder and CFO
    Neetu JainCo-founder and CFO
  • Ankit Jain, Chief Technology Officer
    Ankit JainChief Technology Officer
  • Joel Saldanha, Group Vice President
    Joel SaldanhaGroup Vice President
  • Yim Lee Yap, Financial Controller
    Yim Lee YapFinancial Controller

Meet the team

Our journey

Before SIMPLIFY.FOOD and NIHARA, the team explored a range of ideas for the service industry. They are part of how we learned, and are listed here as past work.

  1. Eagle

    Collecting, monitoring and acting on customer feedback in the service industry. Now being rebuilt as a module of SIMPLIFY.FOOD (in development).

  2. SCOOTR

    A digitally enabled food delivery platform. Now being rebuilt as a module of SIMPLIFY.FOOD (in development).

  3. KEEP

    A touch-free tool for everyday routines.

  4. Happy Roots

    A platform introducing young talent to modern technology, including AI.

  5. Enerjize

    A sound-wave based wellbeing concept.

  6. NSURE

    Table reservations for the group's restaurants. Now being rebuilt as a module of SIMPLIFY.FOOD (in development).

  7. Today

    SIMPLIFY.FOOD and NIHARA, in development.

Brands are built by people, remembered by guests, and carried forward by the values we leave behind. Technology should make room for all three.