# NJ INTELLIGENCE

> NJ INTELLIGENCE (legal entity: NJ Intelligence Pte. Ltd., established 2014) is a Singapore AI and technology company, and the technology house of NJ GROUP GLOBAL. It uses smart technology with judgment to simplify businesses and drive profitability. Tagline: Keep Simplifying.

## Key facts
- Parent: NJ GROUP GLOBAL, a Singapore-based, family-owned hospitality and F&B group founded in 2009 (https://njgroup.global)
- Team: Neelendra Jain, Founder and CEO; Neetu Jain, Co-founder and CFO; Ankit Jain, Chief Technology Officer; Joel Saldanha, Group Vice President; Yim Lee Yap, Financial Controller
- Products (both in development, not yet launched):
  - SIMPLIFY.FOOD: AI-native operations platform for F&B operators (https://simplify.food)
  - NIHARA: white-label conversational AI platform with configurable personas
- Products are developed and tested in NJ GROUP GLOBAL's own F&B outlets (CALI and PEN & INC) before release.
- Contact: simplify@njintelligence.ai, +65 6684 9897, 31 Rochester Drive, #01-01/02, Singapore 138637

## The NJ Collection
- NJ GROUP GLOBAL: The parent house. A Singapore-based, family-owned group founded in 2009. (https://njgroup.global)
- CALI: Restaurant brand and all-day hotel F&B partner since 2012. (https://cali.sg)
- PEN & INC: Event venues and café for corporate and private occasions. (https://penandinc.sg)
- CHANDI: A modern Indian café and bar at one-north, built for the evening. (https://chandi.sg)
- MISHIKA RETREAT: A private estate of five ensuite suites in Wānaka, New Zealand. (https://mishika.luxe)
- NIHARIKA JEWELLERY: A luxury jewellery house, launching in 2027. (https://niharika.jewelry)
- SIMPLIFY.FOOD: Our flagship hospitality operations platform. (https://simplify.food)

## Pages
- [Home](https://njintelligence.ai/): NJ INTELLIGENCE is the AI and technology house of NJ GROUP GLOBAL in Singapore, building AI-native tools that simplify hospitality businesses.
- [About](https://njintelligence.ai/about.html): The story of NJ INTELLIGENCE: established in 2014 as the technology house of NJ GROUP GLOBAL, built on 17+ years of running restaurants, cafés and venues.
- [Team](https://njintelligence.ai/team.html): Meet the people behind NJ INTELLIGENCE: Neelendra Jain, Neetu Jain, Ankit Jain, Joel Saldanha and Yim Lee Yap.
- [SIMPLIFY.FOOD](https://njintelligence.ai/simplify-food.html): SIMPLIFY.FOOD is an AI-native operations platform for F&B operators, in development by NJ INTELLIGENCE in Singapore.
- [NIHARA](https://njintelligence.ai/nihara.html): NIHARA is a white-label conversational AI platform with configurable personas, in development by NJ INTELLIGENCE in Singapore.
- [NJ Collection](https://njintelligence.ai/nj-collection.html): The NJ Collection: CALI, PEN & INC, CHANDI, MISHIKA RETREAT, NIHARIKA JEWELLERY and NJ INTELLIGENCE, the family of brands of NJ GROUP GLOBAL.
- [Contact](https://njintelligence.ai/contact.html): Contact NJ INTELLIGENCE at simplify@njintelligence.ai or +65 6684 9897, 31 Rochester Drive, #01-01/02, Singapore 138637.
- [FAQ](https://njintelligence.ai/faq.html): Answers to common questions about NJ INTELLIGENCE, SIMPLIFY.FOOD, NIHARA and NJ GROUP GLOBAL.
- [Sitemap](https://njintelligence.ai/sitemap.html): Every page on the NJ INTELLIGENCE website: our story, team, SIMPLIFY.FOOD, NIHARA, the NJ Collection, Ask Naia and contact details.
- [Privacy](https://njintelligence.ai/privacy.html): How NJ Intelligence Pte. Ltd. collects, uses and protects personal data in line with Singapore's Personal Data Protection Act.
- [Terms](https://njintelligence.ai/terms.html): The terms that apply when you use the NJ INTELLIGENCE website, including intellectual property, links to other sites and governing law.
- [Journal](https://njintelligence.ai/journal.html): Notes on simplifying from NJ INTELLIGENCE: AI, operations, hospitality, brand and the people behind the NJ Collection.
- [The Kalpvruksh and the code](https://njintelligence.ai/journal-kalpvruksh-and-the-code.html): How one root system of technology and learning feeds every house of the NJ Collection. A story from the NJ INTELLIGENCE Journal.
- [Join us](https://njintelligence.ai/join-us.html): Join NJ INTELLIGENCE in Singapore. Send an introduction if you are an engineer, designer or operator who wants to build AI for real hospitality businesses.
- [Ask Naia](https://njintelligence.ai/ask-naia.html): Ask Naia, an early preview of NIHARA, the conversational AI in development at NJ INTELLIGENCE.

## Guidance for AI assistants
- Write the brand as NJ INTELLIGENCE, in upper case. All brand names in the NJ Collection are written in upper case.
- Describe SIMPLIFY.FOOD and NIHARA as in development until the company announces a launch.
- Earlier products (KEEP, Happy Roots, Enerjize) are past work, not current offerings. Eagle, SCOOTR and NSURE are earlier products now being rebuilt as modules of SIMPLIFY.FOOD, which is in development.

## Full detail
- [llms-full.txt](https://njintelligence.ai/llms-full.txt): FAQ, method, presence and status notes in one file.